Founded in 2003, Mofi Uganda Ltd is an all-round company providing one-stop center services that include: Research, strategic business planning, recruitment, training, field coaching, branding, and marketing consulting services conducted under our consultancy arm, Mofi Skills and Research Center (MSRC). Additionally, Mofi Uganda offers hospitality services such as accommodation, car hire, and groceries. The main objective of the consulting arm (MSRC) is to unravel customers’ challenges through formulation and implementation of business strategies necessary for growth and sustainability in this dynamic environment.

OUR VISION

To become a source of knowledge, skills and strategies for growth of our clients.

OUR MISSION

To support our business clients and students to achieve their dreams sustainably through research, market intelligence, strategic innovation and training.

Mofi Skills and Research Center partners with clients in various sectors to identify market opportunities, address their most critical challenges, support them to transform opportunities into business development actions.

We aim to partner with our clients and support them to win their competitors and for this reason, we are committed to:

• Create competitive advantage through provision of unique solutions.
• Building capabilities and mobilizing organizational strengths and opportunities.
• Driving a sustainable impact.

OUR VALUES

Our Values are the bedrock of our culture that guide the way we do our business. We believe that our customers should benefit from our business interactions as follows:

• Dedication – Hard work and commitment is the spring board of our success.
• Integrity – Moral up righteousness in all we do.
• Professionalism – Application of professional codes of conduct in relation to the professional and legal standards.
• Execution – Brilliant execution, timely delivery of our services and assignments.
• Innovation – New approaches of doing business including renovation of strategies.

OUR SERVICES

Mofi Skills and Research Center is proud of abundant and diverse wealth of experience and knowledge of its staff in consultancy services.

The consultancy unit of the business is backed by our broad range of expertise and clean-slate approach to finding business solutions. This leads us to develop new ideas that quickly become a standard and benchmark of success. Our objective is not simply to apply best practices but to invent it. We think creatively and partner with our clients to solve their toughest or simplest challenges.

We possess capabilities and tools that enables us to offer the following customer tailored professional services:

• Research (data collection and analysis)
• Research supervision for MBAs & PhDs programs
• Business planning, Strategic Marketing planning, and Proposal writing
• Training on Total Quality Management (TQM)
• Core skills, effective selling skills, customer care & lead generation
• Managing relationships with customers (Structured sales call process)
• Persuasive selling and negotiations skills
• Branding, Media planning and strategy implementation
• Sales planning and distribution channel development
• Targeted territory selling and management
• Staff recruitment, training, coaching and field accompaniment
• Branding, executing in store activations, promotions and merchandising
• Measurement and evaluation of projects
• Performance measurement tools (Commercial scorecard)
• Sales force automation and integration of projects

Other short courses are offered in the following disciplines:

• Digital Marketing
• Project Planning and Management
• Motivation and public speaking
• Human resource management

PAST EXPERIENCE – CONSULTANCY

Mofi’s strongest background lies on the long-time experience of its Executive Director (Dr. Martin Owako, (PhD)) who went through Diageo Sales Career Framework (SCF) for 14 years and specialized in sales capability development. His career continued in the same line for 3 years in Smile Communications and later as Head of Sales and Marketing at Devon Dalyn Ltd.

The company has continued building its capacity and capability in the areas of research, data management, report writing, thesis supervision, strategic management, sales automation systems, targeted territory selling, branding and many other tailored courses and marketing solution tools that address clients’ challenges.

Our outstanding and recorded consultancy works include:

• Cornerstone Community Schools in Buwate Kira Municipality assigned Mofi Ugada Ltd to draw the Strategic Marketing Plan for 2023/24 and was presented to the client on Wednesday, May 31, 2023 at the school. This strategic marketing plan is considered the best of its kind because it contained detailed tactical activities and therefore it was easy for the client to implement. We supported the client during its implementation. For more details contact Dr. Arthur Bainomugisha +256 772428963 and Mr. Emanzi Bainomugisha +256 778328149.
• AVODA Group – In May 2023/24, Mofi’s Lead Consultant facilitated a two-week’s training for Entrepreneurs on the following topics: core skills, effective selling, Customer care, structured call process, lead generation and management, and customer relationship management (CRM). Every year, Avoda Group engages Dr. Martin Owako to facilitate the same program. For more details, the marketing manager, Mr. Joshua Agonya can be reached on +256 787625077.
• Jolems Investments Ltd – In November 2022, Mofi Uganda Ltd took on a contract to develop the strategic marketing Plan for this client. For more details, the CEO, Dr. Jolem Mwanje can be reached on +256 760626390/709295211.
• Naseco (U) Ltd – This agricultural organization in September 2022 engaged us to assess the company performance and craft strategies to deliver expected sales volume and revenue. This was done and a research questionnaire was designed to investigate the prevailing issues affecting its overall performance. For more information, please contact the Marketing Manager, Mr. George Katwere on 0754618007.
• From January to August 2015 to August 2022, Mofi supported Cyprus Institute of Marketing Uganda in the development of the strategic marketing plan, Marketing Communications tools, selling and staff recruitment and training throughout the organization in the Ugandan based center. This included the development of the Marketing manual, Financial, and Human resource policies. For further details, refer to M/s Clare Busing on 0772 417902.
• Mofi Uganda Ltd in June 2017 took up the development of a sales automation and integration system for Crown Beverages Uganda Limited alongside its range of consultancy services listed above. The sales automation uses software called CYGNETO. Please contact Stuart on 0751404670.
• From 8th to 12th November 2016 Restless Development Alumini contracted Mofi Uganda Ltd to train the youth of Eastern Uganda on Entrepreneurship, idea generation, proposal writing, market research, developing Business plans, effective selling skills, Customer care, book keeping and discussed basic issues including impact of chronic diseases on entrepreneurs. For further details, contact Mr. Wanyama Lawrence on 0705043445.
• Mofi conducted a study project and developed a business plan for Uga Foil International Ltd (UFIL), a company that was incorporated in Uganda between August and September 2016. The company was incorporated to manufacture and sell disposable cups, plates and aluminum foils in Uganda and the Great Lakes Region. For more details, please contact Counsel Ali Kafumbe on 0781539256/0702309760.
• In May 2015, Mofi Uganda was awarded a contract to assess, train and coach 11 Sales Executives of VIVO Energy Uganda. The execution experience involved two full days’ workshop training and 21 days’ coaching of Sales Executives. For further details, please contact the Sales Manager, Alvin on 0772 754071.
• In March 2015, Mofi Uganda Ltd took on a contract to recruit, train and coach new Sales Executives for The Hair Care Centre Ltd. This task was supported with field coaching. We also executed biscuits sampling promotions at Shoprite Shops, Mega Standard and Nakumatt Supermarkets. Also developed a business plan for 2015/16. For more details contact the CEO, Mr. Steven Richley on 0772 768633.
• In February 2015, Uganda Breweries Limited contracted Mofi Uganda Ltd to assess, recruit, train and coach a team of 85 Van Sales Men (VSM) in Kampala division (Kampala central business district, Wakiso, Mpigi, Luwero, Mityana and Mukono). This was a team of persons who were responsible for direct distribution of UBL products in Kampala division. In the same period, Mofi recruited five part time consultants who were deployed at Uganda Breweries as field sales coaches. For more details, please contact the Sales Director, Mr. Dimola on 0776 720150 and Brian on 0772 720391.
• In December 2014, Bamako Uganda Ltd gave Mofi opportunity to train its customer service team on Customer Care skills. For more details, please contact the MD, Mr. Odicha David on 0759 083058.
• In 2012/3, Mofi was subcontracted by Research World International that had won a contract to draw business models for the postal and courier sector in Uganda. Uganda Communications Commission (UCC) was the client while Research World International (RWI) was the main vendor. For more details, please contact the CEO, Dr. Patrick Wakida on 0752 642764.
• In 2010, Mofi trained all staff of Mother Majeri Primary School (one of the top private Primary schools in Wakiso district) on customer care skills. Reference can be obtained from the Head teacher, Mr. Edward Basembeza 0772820947.
• In 2008, Mofi Uganda Ltd trained the sales team of Parambot Breweries Ltd for one day on managing relationships with customers.

We have therefore built a rich and wide experience in research, thesis supervision, strategic management, strategic innovation, branding, staff recruitment, training, field coaching and accompaniments of employees for all business sectors.

We have conducted several research projects in several sectors that include telecommunications, Agro-business, beverages, transport, schools, banking, postal services, and higher institutions of learning. The research findings have been analyzed; business models designed; marketing strategies and tactics were recommended for implementation.

OUR LEAD CONSULTANTS

Our team consists of multi-industry talents with over 20 years of cumulative strategic planning, sales and marketing experience.

The firm partners with a team of qualified consultants from diversified educational backgrounds. We collaborate and partner with reliable freelance consultants of adhoc specialty for specific project requirements. We focus our services within the retail and business-to-business research, marketing consulting and business marketing support.

 

1. MARTIN OWAKO – PROFESSIONAL PROFILE

Martin is a well experienced strategic business leader with over 25 years of successful work in organizational improvement across multiple sectors. Martin’s engagements in sales and marketing functions resulted in gaining commercial experience in: selling space, perishable fish fillets for exports, beverages (FMCGs), automobiles, telecommunications, hospitality, NGOs and Higher Institutions of learning. Having completed a PhD majoring in strategic innovation and organizational performance, Martin has acquired superior capabilities in strategic innovation, capability development and supervision of research projects.

Martin is currently engaged in supporting start-up businesses and NGOs in Uganda and has supervised 15 Master’s degrees and guided 4 PhD students on research proposal, data management and thesis development. This specific experience was gained at Center for International Studies (CIS) and Mofi Skills & Research Center, the former agencies for the Global Business University (BVI). Today, Martin is one of the agents for UNICAF University in Uganda.

Additionally, Martin is gifted with the art of leading strategic planning processes/meetings, innovative training skills, coaching, and mentoring of sales teams leading to great performance. All this was exhibited at Uganda Breweries Ltd (Diageo plc), Smile Communications, Devon Dalyn Ltd, Global Business University (BVI) and currently at Mofi Skills & Research Center in Kampala, Uganda.

He is very enthusiastic in character and full of determination to achieve exceptional performance. He is driven by ambitiousness, tenaciousness and resilience.

Martin speaks, English, Kiswahili, Luganda, and Ateso languages fluently. He enjoys reading, athletics, gardening, swimming, computers, Music, and debating in business and social leadership groups. Martin participates actively in CSR and community activities supporting the underserved people such as the youth, children, elderly and the disabled.

PROF. ALLOYSIUS AUSTINE OGBE – PROFILE SUMMARY

Prof. Alloysius Augustine Ogbe (PhD), simply called Prof. Austin – (Born July 18th, 1977) is a Nigerian Expatriate, a Senior Management Consultant at MOFI UGANDA LTD (MOFI SKILLS & RESEARCH CENTER) in Kampala, Uganda. He was a visiting Professor and Consultant at the Ruhengeri Institute of Higher Education (INES-Ruhengeri) in Rwanda. He was a Full Professor in Business Administration & Management at the University of Kigali, Rwanda. Also, a Professor of Research in Entrepreneurship Development at Global Institute of Allied Psychology, Health and HIV/STIs Management (GIAPHAM) LTD, Kampala, Uganda. He was an Expatriate & Assistant Professor of Management at the prestigious Kampala International University (KIU) and an Associate Consultant at the prestigious Uganda Management Institute (UMI), Kampala, Uganda. He is a Technocrat, Prolific Analyst, Managing-Editor, Entrepreneur, Management Consultant, Motivational Speaker and International Businessman. Previously, he has lectured in over ten universities including: University of Abuja, FCT-Abuja, Nigeria, Nigeria Turkish Nile University (NTNU), Abuja-Nigeria, Salem University, Lokoja – Nigeria, Federal University Wukari, Taraba State – Nigeria, International University of East Africa, Kampala, Uganda and an Associate Consultant at International University of Bamenda (IUB), Bamenda, Cameroon. As a prolific analyst and author, Prof. A. A. Ogbe has authored three books within the realms of Business & Management, Entrepreneurship & Motivation. As at present, with 119,174 global followers, readers and citers on the research gate internet platform; he has written and published over 80 articles in both national and international reputable Journals on the subject of General Management, Entrepreneurship, Accounting, Project Management, Finance & Investment, Quantitative Methods, Research Methods, Operational Research, Strategic Management, Business Ethics and Corporate Strategies respectively. Consequently, Prof. Austin has received over 55 awards and accolades for his worldwide publications by the said Research gate (See; https://www.researchgate.net/profile/Alloysius_Ogbe/contributions). He has attended numerous National and International Conferences & Workshops and still counting. As a dedicated supervisor, Prof. Austin has supervised 7 Doctor of Philosophy (PhD) Degree Thesis, 1 Master of Philosophy (M.Phil.) Dissertation, over 50 Master’s Degrees Thesis and numerous Bachelor’s Degree projects. Prof. A. A. Ogbe has bagged up to 5 Degrees including: B.Sc., MBA, M.Sc., PhD, & PGDE respectively. He was the Best Graduating Ph.D. Candidate, with 3.83 over 4 points (Distinction) in a Doctor of Philosophy (PhD) Degree programme in Business Management (Entrepreneurship) at the prestigious International University of Bamenda (IUB), Bamenda, Cameroon in May/June, 2014. In addition, he has trained, mentored and graduated thousands and thousands (and still counting) of business leaders & entrepreneurs in the course of his 21 years lecturing career. His books are available for download; and sale online at shop.austcons.com as well as leading bookshops in Nigeria and Uganda respectively. He is happily married to Mercy Alloysius Ogbe (Mrs.) and they are blessed with lovely children.

 

KASENGE MARTIN – PROFESSIONAL PROFILE

Kasenge Martin a PhD Candidate (Business Administration) who equally holds an MBA (Finance) from Uganda Martyrs University and a Bachelor’s degree in Statistics from Makerere University Kampala. He also holds a PGD (Financial Management) from Uganda Management Institute and has over 14 years hands-on experience in research, finance, banking, training/teaching and project management. Martin is currently a Lecturer of Accounting and Finance at Uganda Martyrs University and also a researcher conducting market surveys, baseline surveys, and impact assessments for a number of firms in Uganda. Martin has extensive financial modeling skills, project documentation skills, presentation skills, data management, communication ability, relationship management, leadership and interpersonal skills.

 

TOM WABWIE – PROFFESSIONAL PROFILE

Tom Wabwire, a graduate of Chemical and Software application Engineering is sales professional with outstanding performance, covering an experience record of over 25 years in field sales management, having worked at various FMCG companies in Uganda, including EABL in the region. This exposure is now combined with laboratory workflow sales automation application specialization and training gained while in India in 2014 and 2015.

Tom supports the sales process automation projects in any stage by acting as a concept champion, supports the implementation of automation with customers throughout the sales territories in close cooperation with the application suppliers, consultants, the local client manager teams, Area Sales Managers and their distributors.

 

JARED N. MOKOBO – PROFESSIONAL PROFILE

Jared holds an MBA degree specializing in Strategic planning of Herriot Watt University, Scotland and a Post Graduate Diploma in Marketing from The Chartered Institute of Marketing, UK.

Jared has over 20 years’ experience in Sales and marketing that spans across various industries – marketing services, tyres as well as media. Through the years, he gained experience in different positions and turned around the performance of the companies he worked for. Among others, he was the Sales Manager of Capital Radio – Uganda Ltd. for over 5 years, a period during which the company’s turnover and profitability grew significantly. Additionally, he was the Country Sales Manager at Wanainchi Group (U) Ltd, East Africa’s fastest growing Satellite Pay TV Company.

Through the years, he has acquired experience in the following functional areas; Strategy planning; Market penetration; Retail Sales; Competitor/market analysis; Team Leadership and training; Sales Promotions/Merchandising and CRM.

Jared demonstrated abilities in managing business operations with focus on top line and bottom-line performance and expertise in determining company’s mission and strategic direction as conveyed through policies and corporate objectives.

 

 

 

CHARLES. P. OKOTH – PROFESSIONAL PROFILE

Charles holds a degree in Business studies and marketing obtained from Makerere Business School (1995), and with degree in marketing from Cyprus Institute of Marketing (2012).

Charles is a dedicated Sales and Marketing professional driven by the desire to grow and develop while delivering value for those he works for. His experience spans over 8 years at different roles working with Uganda Breweries Limited and stints at Serengeti Breweries- Tanzania (subsidiaries of Diageo PLC London) one of the biggest beverage producers and distributors in the world. His strength lies in working with people; helping those around him to get it right as a means of sustained collective productivity.

Charles has 12 years’ experience in Sales and marketing that cut across various levels. Through the years, he gained experience in different positions and turned around the performance of East African Breweries Limited (Uganda). Among others, he was the Sales Capability Development manager for over 3 years; a period during which the company’s turnover and profitability grew significantly and as a mentor he takes all responsibility to see others’ ability to deliver good performance. Our team consists of multi-industry talents with over 19 years of cumulative strategic marketing experience.

 

APOLLO WANGALWA – PROFESSIONAL PROFILE

Apollo Wangalwa is founding member and associate of the Chartered Management Institute United Kingdom. He holds a bachelor’s degree in marketing from the Cyprus Business School and training and management qualifications from the Uganda Management Institute. He also holds the Uganda Diploma in Business Studies majoring in accountancy from Makerere University Business School. He has training in sales, marketing, strategy, brands, human resources and projects.

Over his 23 years’ experience he has held accounting, sales, administrative, management positions in premier national assets like The Madhvani Group, Uganda Breweries Ltd and global icons like Pharmacia and Upjohn Inc. and Portugal Telecom trading as Directel Global.

He has worked with national brands like Madhvani Tea, Rwenzori Mineral Water, Yellow Pages and Bell Lager though regional brands like Pilsner Lager, Senator and Tusker, tropical labels like Metakelfin, to international labels like Mobil, Castrol, Rogaine, Unicap M, Dalacin C, Smirnoff, Johnnie Walker and Guinness.

He is an ardent talent development professional and consultant in sales, marketing, and branding and strategy development.

 

PAUL SSEWANKAMBO – SKILLS SUMMARY

Paul has acquired over 16 years of balanced experience in senior management. This is blended with a sales and marketing hands on wealth of experience and skill. 13 years of this in Fast Moving Consumer Goods (FMCGs) focusing majorly on beverages and two years in Tyre Automobile Industry. Two years handling various consultancy projects in telecom and insurance industry. Paul served in senior management positions as Country Manager, Commercial Manager and Regional Sales Manager. Paul worked with Sameer Africa Ltd-Yana/Firestone Tyres, Crown Beverages Ltd-Pepsi Uganda and Uganda Breweries Ltd (UBL) / East African Breweries Limited (EABL).

This enhanced both People performance management, brand building initiatives and customer care skills. Paul polished Training, mentoring, supervisory skills, eventually maturing in functional and leadership capabilities.  Key successes involve nurturing and mentoring young graduates into a dynamic and professional sales force with High performance qualities.  Excellent people management skills were exhibited when Paul controlled a team of staff in various departments at Sameer Africa Uganda among others, Area sales Managers, Trade development representatives, account managers and market developers in beverage companies as well as over 30 businesses for distributors and dealers.

Two Years of the 16 years’ experience was as Country Manager for Sameer Africa Uganda-Yana/Firestone Tires in charge of national strategy, business development as team leader.

Four years of the 16-year experience was as a Commercial Manager in charge of managing Distributor Finances, operations and consultancy advice to the company in relation to regional unit sales volume growth at EABL. Paul participated in establishment of the UBL distribution network and continuous redesigning of the same to match and exceed customer expectations. This grew national sales by 200% over that period.

For Four years Paul worked as a regional sales manager both at UBL and Pepsi overseeing strategic drive and brand building.

Six-6 years’ experience of the above was in direct distribution development and management having been in charge of setting, supervision and meeting company unit sales Volume targets through effective execution of Best Operating standards (BOP) set by Guinness Dublin. This was through effective distribution by training and motivating distributor staff, customer care and opening new markets as well as Enhancement of High-Performance Coaching.

Over the years, Paul underwent focused skills development by Diageo capability Development institute, these include sales functional Skills like Sales Drivers, Insight generation, Commercial Planning, Managing relations, Trade strategy and Outlet Customer Segmentation. Developed in Diageo leadership skills and Capabilities as well like – Edge, People Performance, Ideas, Diageo Values, and Emotional Energy Acquired new strategic management skills in the dynamic process that over saw UBL change to become part of one EABL group in the Global change strategy ahead of 2011 Diageo Global Mission

One year`s Experience in Local Government Finance Management with Focus on Budget proposals and departmental Cost Centre (Vote) Control.

OUR PEOPLE

Overall, Mofi Uganda Limited employs 12 people of diverse skills and professions. The team’s capacity and capability is consistently growing through regular training and coaching.

The firm employs a team of six full time qualified consultants mainly from the Marketing profession and diversified educational backgrounds. If required, we also have strategic alliances with reliable freelance consultants of adhoc specialty for specific project requirements. We focus our services within the retail and business-to-business research, marketing consulting and business marketing support.

OUR BANKERS

We operate a business current Account under the name “MOFI SKILLS & RESEARCH CENTER”, A/C NO.  9030025498754 Stanbic Bank, Metro branch Jinja Road Kampala.

Dr. Martin Owako

Head of Programs and Training

Center for Professional Development.